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Marketing Management MCQs

Marketing Management Quiz Outline

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Marketing Management MCQs

1 / 20

...... Presented Hierarchy Of Needs Theory?

2 / 20

The Broad Environment Consists Of ...... Components?

3 / 20

There Are ...... Types Of Needs?

4 / 20

There Are ...... Basic Markets?

5 / 20

Properties Are ...... Rights Of Ownership?

6 / 20

If The Price Is Too High, Demand May ......?

7 / 20

Many Companies Try To Set Prices That Will ....... Current Profits?

8 / 20

There Are ...... Major Pricing Objectives?

9 / 20

There Are ....... Steps In Setting A Pricing Policy?

10 / 20

Guarantees Reduce The Buyer’s Perceived .......?

11 / 20

It Identifies The Product Or Brand?

12 / 20

A Good Package Draws The ....... Attraction?

13 / 20

Packages Might Have Up To ....... Layers?

14 / 20

Raw Materials Fall Into ........ Major Groups?

15 / 20

There Are ....... Types Of Consumer Goods?

16 / 20

Products Fall Into ..... Groups According To Durability And Tangibility?

17 / 20

The Fundamental Level Of Product Is ......?

18 / 20

There Are ....... Product Levels?

19 / 20

The Maturity Stage Divides Into ........ Phases?

20 / 20

A Period Of Slow Sales Growth Of Product?

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Marketing Management MCQs With Answers

Today, marketing must be understood in a new sense that can be characterized as?

A. Get there first with the most
B. Management of youth demand
C. Satisfying customer needs
D. Telling and selling
View Answer

C. Satisfying customer needs

____ presented hierarchy of needs theory?

A. Abraham Maslow
B. Frederick
C. Fraud
D. None of the above
View Answer

A. Abraham Maslow

The broad environment consists of ____ components?

A. Four
B. Six
C. Seven
D. None of the above
View Answer

B. Six

There are _____ types of needs?

A. Four
B. Five
C. Six
D. None of the above
View Answer

B. Five

There are ____ basic markets?

A. Two
B. Four
C. Five
D. None of the above
View Answer

C. Five

Properties are ____ rights of ownership?

A. Tangible
B. Intangible
C. Liability
D. None of the above
View Answer

B. Intangible

If the price is too high, demand may _____?

A. Fall
B. Increase
C. High
D. None of the above
View Answer

A. Fall

Many companies try to set prices that will _____ current profits?

A. Minimize
B. Maximize
C. Lose
D. None of the above
View Answer

B. Maximize

There are ____ major pricing objectives?

A. Two
B. Three
C. Five
D. None of the above
View Answer

C. Five

There are ____ steps in setting a pricing policy?

A. Three
B. Six
C. Nine
D. None of the above
View Answer

B. Six

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