A. Sales promotion
B. Employee pride
C. Sponsorship
D. Cost
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Integrated Marketing Communication MCQs
Integrated Marketing Communication Quiz Outline
____are the marketing communication tool for stimulating revenue or providing incentives or extra value to distributers?
No. of stages in the innovation decision process?
A. 6
B. 7
C. 4
D. 5
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Opinion leaders can also be called?
A. reinforces
B. communicators
C. influencers
D. Sponsorship
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____is the person who offers informal advice or information about a specific product or product category?
A. leader
B. opinion leader
C. manager
D. Management
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Opinion leaders are the members of?
A. Informal group
B. Peer group
C. Secondary group
D. None
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The message content in consumer oriented market is?
A. Use of emotions and imagery
B. Reminder advertising
C. Rational and logic
D. Self-esteem
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Any paid type of non-personal promotion and presentation of goods, services or ideas by an identified sponsor is?
A. Advertising
B. Direct marketing
C. PR
D. Events and experiences
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If a company wants to builds a good corporate image it will probably use which of the following marketing communication mix tool?
A. PR
B. Direct marketing
C. Sales promotion
D. Advertising
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Specific mix of advertising, personal selling, sales promotion, public relations, direct marketing tools that the company uses to pursue its advertising and marketing objectives?
A. Value mix
B. Integrated dealer mix
C. Marketing communication mix
D. Marketing control mix
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Another name for a company’s marketing communication mix is?
A. Advertisement program
B. Sales force
C. Image mix
D. Promotion mix
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